Bedrock & Telemetry · SRV-REF-06
Digital Foundations
The bedrock that makes everything else measurable: analytics and conversion tracking done right, plus your Google Business and Yelp profiles and local listings set up and consistent, so you can prove what's working instead of guessing.
“Configure campaign UTM parameters, Google listing sync, GA4 custom event tracking, and unified lead telemetry pipelines.”
This is the unglamorous layer that makes every other pillar honest. Run ads or SEO without it and you're flying blind: spending money with no idea what's actually working. Set it up right and every result becomes provable.
Analytics & conversion tracking
GA4 configured properly. Not just pageviews, but the events that matter: calls, form submissions, bookings. So "we got traffic" becomes "we got eleven leads, and here's where they came from."
Your business profiles
Google Business Profile and Yelp are where local customers actually find and judge you. I set them up, fill them out, and keep your name, address, and phone identical across every listing, the same consistency that feeds your SEO and AEO.
Campaign tracking
UTMs and source tagging so every link, ad, and post reports back. When a lead comes in, you know whether it was the Google ad, the Instagram post, or the Yelp listing, not a shrug.
One source of truth
All of it feeds one clear picture, so the reporting across every other pillar (ads, SEO, the site) measures the same reality. No conflicting numbers, no guessing.
What you get
- Analytics that count leads, not just clicks
- Google and Yelp profiles set up and consistent
- Every campaign traceable to the lead it produced
- Reporting you can actually trust
You can't improve what you can't measure, and you can't measure what was never set up. This is the layer that turns activity into evidence.